Habits play a significant role in shaping our lives. Whether it’s maintaining a healthy lifestyle, achieving professional or sales success, or nurturing positive relationships, the power of habits cannot be underestimated. In fact, Aristotle claimed that ninety-five percent of everything we do is a result of habit! But forming good habits is a challenging process […]
Category: Selling Skills
Why Football Teams Practice
Football season is in full swing, so we thought we’d align this post by taking some advice about getting back to basics from the National Football League. We all know that football teams practice a lot – according to the NFL, six days per week. Activities include reviewing game tapes, playbooks, and on-field six-plus hour […]
The Power of Storytelling
While we have shared content on this topic in the past, we recently came across a most compelling article published by Forbes in which author Candice Georgiadis reaffirms our findings very nicely. “At its core, storytelling refers to the art of crafting narratives that capture the essence of your brand and appeal to your audience. It also […]
If You Aim at Nothing
The late Zig Ziglar was often quoted as saying, “If you aim at nothing, you’ll hit it every time.” True words for sure! Mr. Ziglar’s wisdom can be applied to much in life and to sales calls as well. For example, consider the following perspective on setting our aim on key objectives for sales calls […]
How to Differentiate
Not long ago, a survey done by Boston’s Rain Group indicated that most buyers found it highly influential when a seller could differentiate themselves and their organization from others. Unfortunately, only about 1 out of 5 sellers polled in the same survey rated that skill as one at which they were highly proficient! Granted, it […]
The Science Behind Storytelling
Storytelling can be a highly effective tool for leaders and sales professionals! An article recently published on inc.com provided a concise but thorough explanation of why. “Storytelling is not something we do. Storytellers are who we are,” wrote author and Harvard Instructor Carmine Gallo. His article goes on to explain the evolution and neuroscience associated […]