Arthur “Red” Motley was known for his conciseness and, true to form, each section of his famous definition of the sales process says a great deal in only a few words: “Know your customer, know your product; call a lot of people, ask all to buy.” Today’s focus is on the third component of the […]
Tag: selling skills
Why Football Teams Practice
Football season is in full swing, so we thought we’d align this post by taking some advice about getting back to basics from the National Football League. We all know that football teams practice a lot – according to the NFL, six days per week. Activities include reviewing game tapes, playbooks, and on-field six-plus hour […]
How to Differentiate
Not long ago, a survey done by Boston’s Rain Group indicated that most buyers found it highly influential when a seller could differentiate themselves and their organization from others. Unfortunately, only about 1 out of 5 sellers polled in the same survey rated that skill as one at which they were highly proficient! Granted, it […]