Your one-stop for improving sales, business development, sales management, enterprise engagement, marketing and business communication, Paul Charles & Associates helps people and organizations of all types sell more and communicate better with colleagues, customers, and the marketplace.
We work with and support organizations of all sizes and types, including Tech, IaaS/SaaS, Professional Services, Financial Services, Healthcare, Pharma, Media, Manufacturing, Retail, Construction, Hospitality, and more...
You can select from a wide range of time-tested, customized services, including consulting, training, coaching, marketing communication and business development support, speaking, and facilitation.
"To win in the marketplace you must first win in the workplace"
— Doug Conant
Employee engagement and customer engagement have been identified as top priorities by 90% of U.S. CEO's. But a cohesive plan is necessary in order to achieve measurable results. More...
Clients of all sizes and types have realized significant ongoing benefits from our work, ranging from more effective on-boarding to increases in new and recurring revenue.
We are proud of our many long-standing client relationships, some lasting fifteen-or-more years. We look forward to the possibility of adding your name to the list!
You’ll receive approximately six electronic newsletters per year, each filled with fresh ideas and perspectives on sales, sales management, customer experience and engagement, marketing and business communication.
While successful marketing and business development strategies involve research and goal-setting and are comprised of situation analyses, action plans, tactical outlines, and managerial focus, there is still one more critical ingredient that will, ultimately, separate your approach from those of your competitors.
Marketing has been defined in many ways and, as you may know, the basic principles are commonly referred to as the four “P’s:”
Over the years, many have identified what they’ve referenced as the “fifth P” of marketing; and among the various suggestions, one from Cory Treffiletti, VP of Marketing & Partner Solutions at Oracle, truly stands out!