Your one-stop for improving sales, business development, sales management, employee engagement, marketing and business communication, Paul Charles & Associates helps people sell more and communicate better with colleagues, customers, and the marketplace.
We work with and support organizations of all sizes and types, including Tech, IaaS/SaaS, Professional Services, Financial Services, Healthcare, Pharma, Media, Manufacturing, Retail, Construction, Hospitality, and more...
You can select from a wide range of time-tested, customized services, including consulting, training, coaching, marketing communication and business development support, speaking, and facilitation.
"To win in the marketplace you must first win in the workplace"
— Doug Conant
Employee engagement and customer engagement have been identified as top priorities by 90% of U.S. CEO's. But a cohesive plan is necessary in order to achieve measurable results. More...
Clients of all sizes and types have realized significant ongoing benefits from our work, ranging from more effective on-boarding to increases in new and recurring revenue.
We are proud of our many long-standing client relationships, some lasting fifteen-or-more years. We look forward to the possibility of adding your name to the list!
You’ll receive five or six electronic newsletters per year, each filled with fresh ideas and perspectives on sales, sales management, customer experience, team engagement, marketing and business communication.
During a recent conversation about selling, a small group of sales professionals debated which of the required skills was most important.
“Listening” was quickly identified as crucial. “You can’t solve a buyer’s problem if you haven’t listened to learn what it is,” a colleague said.
We agreed, but... went on to discuss the best ways of positioning one’s self to do just that. And the debate continued. "Closing," said one. "Trial closing," suggested another.
And it's likely that you have an opinion as well!
Before we reveal the skill unanimously chosen as “the secret to sales success,” this exchange has prompted us to first re-share a story about the late Fred Hermann (the story is also a hint!), who Earl Nightingale called “the greatest sales trainer who ever lived.”