Gretchen Gordon, founder of Braveheart Sales Performance once wrote, “The harder the questions, the easier the sale.” So true! Gordon also cited an Objective Management Group study indicating only 11% of salespeople ask the most important question when necessary. So disappointing! Gordon attributes a “loss of emotional discipline” or too much concern over being likable as root causes […]
Harder Questions?
- Post author By wpusername1602
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- Categories In Communication Skills, Selling Skills