Selling and marketing are the key processes for maintaining business growth. But while these processes are familiar ones, their definitions are often blurry and, in some cases, the two concepts are considered to be one and the same! However, they are distinct and it’s important for organizational leaders and personnel to maintain an understanding of […]
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The Science Behind Storytelling
Storytelling can be a highly effective tool for leaders and sales professionals! An article recently published on inc.com provided a concise but thorough explanation of why. “Storytelling is not something we do. Storytellers are who we are,” wrote author and Harvard Instructor Carmine Gallo. His article goes on to explain the evolution and neuroscience associated […]