In a recent article published on LinkedIn, Bruce Bolger, President of the Enterprise Engagement Alliance, shares some interesting data and perspective on a past marketing strategy that he suggests is primarily overlooked today. “In the late 1990s, the concept of one-to-one and permission marketing were born with great promise,” Bolger writes. “Yet, the current dominant approach […]
Category: Marketing
Staying in Touch with Your Marketplace
Business development is a process rather than a one-time event. It requires a long-term perspective and the key activity for achieving success is follow-up – i.e., staying in regular contact with customers, prospects, and influencers/referral sources. We have observed that most people fail to follow-up with sufficient frequency or with a value-added purpose. Frequency guidelines:If […]
How to Differentiate
Not long ago, a survey done by Boston’s Rain Group indicated that most buyers found it highly influential when a seller could differentiate themselves and their organization from others. Unfortunately, only about 1 out of 5 sellers polled in the same survey rated that skill as one at which they were highly proficient! Granted, it […]