If done well, content marketing can be an effective tool for Business-to-Business (B2B) professionals.
As noted in a recent article published by marketingprofs.com, it can enable marketers to “…generate leads, nurture them, and convert them into customers.”
But to be effective, the article says, “you’ll need to know whom you’re targeting: Who are your B2B buyer personas? Second, you’ll need to meet them where they are—in the appropriate stage of the buying cycle.”
To illustrate these and related steps, they published a comprehensive infographic, which you can view on their web site.