Tradeshow Selling Guide

Tradeshow success requires both a marketing strategy and a sales plan. Your marketing plan will involve booth set-up, collateral, signage, booth activity, promotions, and so on. This guide will focus on your sales plan.

The best sales plan will enable you to interact with a sufficient number of people, quickly identify prospects or influencers (who might not be decision-makers, but who might refer you to or impact decision-makers), and set-up proactive post-show activities such as appointments, lunch meetings or phone calls with prospects and influencers.

Take the first step toward making tradeshow selling a productive activity rather than a costly drain on your personal or organizational resources.