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The Benefit of Hope

Can you find a way to sell the benefit of hope? If so, the practice might very well provide you with a significant advantage, especially in today's tougher economy.

You may be familiar with the axiom, "Features tell, but benefits sell." If so, then you know it simply means that, when involved in selling, we should avoid the trap of talking about or promoting "features" in favor of identifying and promoting the benefits that are relevant to our audience. So, you may be wondering, how does the benefit of "hope" fit into the picture? Like many things in life, this concept is simple but not easy.

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Long War - Everyday is a Great Day!

Professor Hickey, who taught my sophomore Business Law class, constantly used the expression "life is a long war and the main priority is to survive." His words apply equally as well to business and to selling. As part of the survival process, a person’s attitude or outlook is often critical...

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Selling Attitude!

"Nothing can stop the man with the right mental attitude from achieving his goal. Nothing on earth can help the man with the wrong mental attitude." W.W. Ziege

Selling is a people business... but attitude makes the difference.

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What Might Have Been

“For of all sad words of tongue or pen – The saddest are these: It might have been.” If you have an idea or passion for something, but just can’t seem to get around to doing it, then read on...

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You 'Gotta' Believe!

“Frank Edwin "Tug" McGraw Jr. was a Major League Baseball relief pitcher and the father of country music singer Tim McGraw. As noted in a recent blog post, he is likely best remembered for two things… recording the final out, via a strikeout, in the 1980 World Series, bringing the Philadelphia Phillies their first world championship… and his pithy quote referenced in the title above, "You Gotta Believe!"

You might also be familiar with these somewhat more comprehensive words of wisdom from Norman Vincent Peale, who said, "Believe in yourself… without a humble but reasonable confidence in your own powers you cannot be successful or happy."

Belief is a big factor in sales, sales management and, for that matter, any form of business or institutional leadership. But beware... so too is a lack of belie!f

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The Power of Conviction!

Have you ever wondered about the impact of belief, or the value of believing not only in what we do, but also in our own ability to do it?

Much has been written about these concepts, which have been categorized in various ways, including believing in yourself, faith, conviction, laws of attraction, or self-confidence. Well-known examples include "The Power of Positive Thinking," by Dr. Norman Vincent Peale, and Rhonda Byrne's "The Secret."

Here are a few additional perspectives on how our belief or conviction might enable us to achieve greater levels of success or fulfillment...

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You 'Gotta' Believe!
The power of true conviction is truly impressive; and many have found that "belief" is contagious... but beware, so too is disbelief!

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